Startups collection

The Best Startup Newsletters for Founders

Ten newsletters for startup and SaaS founders, each checked for a recent issue in September 2026.

Founders do not need more reading, they need the right few inputs. The newsletters below cover the jobs a founder actually does: building product, finding growth, pricing, managing cash, and deciding what kind of company to build. Some are deep weekly essays you save for the weekend. Others, like TLDR Founders, are five-minute scans you read between meetings.

If you are building a venture-backed SaaS company, start with Lenny's Newsletter and First Round Review, then add SaaStr or Tomasz Tunguz for market context. If you care about the numbers, The SaaS CFO and OnlyCFO explain metrics and finance in plain terms. If you are bootstrapping or building a solo business, Starter Story and Justin Welsh are closer to your situation than anything written for funded startups.

At a glance

#NewsletterBest forCadencePrice
1Lenny's Newsletterfounders and product leaders at software startupsSeveral posts a week (newsletter and podcast)Free, paid tier available
2First Round Reviewfounders building their first company and teamWeeklyFree
3SaaStrB2B SaaS founders focused on sales and go-to-marketWeeklyFree
4Tomasz Tunguzfounders who want a data-driven investor view of AI and softwareSeveral posts a weekFree
5Elena's Growth ScoopSaaS founders working on product-led growth and pricingAbout weeklyFree, paid tier available
6The SaaS CFOSaaS founders who handle their own metrics and forecastingMonthlyFree
7OnlyCFOfounders who want to understand software finance and benchmarksAbout twice a weekFree, paid tier available
8TLDR Foundersbusy founders who want a five-minute news scanMonday, Wednesday and FridayFree
9Starter Storybootstrappers and side-project builders looking for ideasWeekly (Sundays)Free
10Justin Welshsolo founders and one-person businessesWeekly (Saturdays)Free

The list

No.01

Lenny's Newsletter

By Lenny Rachitsky
Several posts a week (newsletter and podcast)Free, paid tier availableSubstackBest for founders and product leaders at software startups

It turns interviews with experienced operators into specific, reusable advice on product, growth and careers.

Posts mix long-form guides on product and growth questions with podcast episodes featuring founders and operators. Free subscribers get part of the archive; paid subscribers get every issue and a private community.

No.02

First Round Review

By First Round Capital
WeeklyFreeOwn siteBest for founders building their first company and team

Its long interviews with operators go deep on one problem at a time, and the archive of past pieces is itself worth the signup.

Each week brings a new long-form article, often a first-person account from a founder or leader at a company like Netflix, Lovable or Vanta. Topics range from hiring and management to product strategy and AI adoption.

No.03

SaaStr

By Jason Lemkin
WeeklyFreeOwn siteBest for B2B SaaS founders focused on sales and go-to-market

Jason Lemkin writes bluntly about B2B sales, fundraising and now running SaaStr itself with AI agents, with real numbers from his own business.

The email collects SaaStr's latest posts on B2B SaaS and AI, from sales leadership and pricing to how the team runs its business with a small staff and many AI agents. Expect frequent, opinionated takes on what is working in go-to-market right now.

No.04

Tomasz Tunguz

By Tomasz Tunguz
Several posts a weekFreeOwn siteBest for founders who want a data-driven investor view of AI and software

A venture investor writes short, data-backed posts on AI economics and software markets that are quick to read and easy to act on.

Posts are short, usually a few paragraphs with a chart, on topics like AI costs, agent design and software pricing. They are useful for understanding how investors are reading the market.

Checked active Sep 29, 2026. Recent issue: How GPU Prices Can Double While AI Gets Cheaper (Sep 28, 2026)
Join 150,000 subscribers (per tomtunguz.com)Visit
No.05

Elena's Growth Scoop

By Elena Verna
About weeklyFree, paid tier availableSubstackBest for SaaS founders working on product-led growth and pricing

Elena Verna writes practical, opinionated posts on product-led growth and pricing drawn from hands-on growth roles at software companies.

Recent posts covered writing a pricing 'constitution', common sales problems in product-led companies, and what it is like to work at an AI-native company. About half of recent posts are for paid subscribers.

Checked active Sep 29, 2026. Recent issue: What it's like to work at an AI-native company (Sep 24, 2026)
Over 99,000 subscribers (per elenaverna.com)Visit
No.06

The SaaS CFO

By Ben Murray
MonthlyFreeOwn siteBest for SaaS founders who handle their own metrics and forecasting

Ben Murray explains SaaS metrics, forecasting and exit prep with templates you can use, which is rare in a free newsletter.

The monthly email shares tips, templates and lessons on SaaS metrics, revenue recognition and financial models, plus events and jobs. The blog behind it publishes more often, with posts like how to score your exit readiness.

Join 46,000+ of your SaaS colleagues (per thesaascfo.com)Visit
No.07

OnlyCFO

By OnlyCFO
About twice a weekFree, paid tier availableSubstackBest for founders who want to understand software finance and benchmarks

It explains how the best software companies are run through finance and operations, including fresh benchmark data and post-mortems.

Free posts cover software industry finance and operations, such as new SaaS benchmark reports and what happened when a startup wound down. Paid subscribers get longer educational pieces and public company analysis.

Checked active Sep 29, 2026. Recent issue: How I'd Use AI to Commit Fraud (Sep 23, 2026)
Over 37,000 subscribers (per onlycfo.io)Visit
No.08

TLDR Founders

By TLDR
Monday, Wednesday and FridayFreeOwn siteBest for busy founders who want a five-minute news scan

It condenses startup, strategy and applied AI news into a short read with one-paragraph summaries you can skim fast.

Each issue rounds up a handful of articles and ideas relevant to people building companies, each summarized in a few sentences. It is a scan, not deep analysis, so it pairs well with one of the longer reads on this list.

380,000 subscribers (per tldr.tech)Visit
No.09

Starter Story

By Starter Story
Weekly (Sundays)FreeOwn siteBest for bootstrappers and side-project builders looking for ideas

It shows how real small businesses and SaaS products make money, with revenue figures shared by the founders themselves.

The Sunday email shares a business idea backed by a real case study, with how the founder built, launched and grew it. It draws on Starter Story's database of founder interviews and its video episodes.

No.10

Justin Welsh

By Justin Welsh
Weekly (Saturdays)FreeOwn siteBest for solo founders and one-person businesses

Justin Welsh writes one short, practical essay a week on building a business that fits your life.

Each Saturday essay takes one idea about work, money or freedom and makes it practical in a few minutes of reading. It suits solopreneurs more than founders raising venture capital.

Checked active Sep 29, 2026. Recent issue: Issue #247: Maybe you're one away. (Sep 26, 2026)
Join 200,000+ readers (per justinwelsh.me)Visit
Questions

Startups newsletters: FAQ

What is the best newsletter for startup founders?

For most software founders, Lenny's Newsletter is the strongest single pick, with First Round Review a close second. Both are built on interviews with experienced operators and have free tiers.

Are there good free startup newsletters?

Yes. First Round Review, SaaStr, Tomasz Tunguz, The SaaS CFO, TLDR Founders, Starter Story and Justin Welsh are all free. Lenny's Newsletter, Elena's Growth Scoop and OnlyCFO have free tiers with paid upgrades.

Which newsletters are best for bootstrapped founders?

Starter Story and Justin Welsh are the closest fit, since they focus on small, profitable businesses rather than venture funding. The SaaS CFO is also useful because it helps you run the numbers yourself.

Which startup newsletter is quickest to read?

TLDR Founders is designed as a five-minute read and arrives three times a week. Tomasz Tunguz's posts are also short, usually a few paragraphs and a chart.